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These are boom times in an estimated billion industry that involves the buying and selling of domain names.Fischer, 44, of Brooklyn, New York, and Goldberger, 46, of Cherry Hill, New Jersey, figured there was money to be made early.Over the years, Goldberger and Fischer have sharpened their formula for acquiring domain names and developing the sites using a fairly simple template, relying on research, savvy and plenty of instinct."You either know it or don't by hearing the name," Fischer says.They look for names that hit the "sweet spot" -- short words that describe a high-value product or services related to it.The owners of the site get paid each time a viewer clicks on one of those links.Goldberger and Fischer declined to say how much money they make from pay-per-click advertising."Just owning a domain name as an investment, I don't see a problem with that."Anthony Malutta, a lawyer who specializes in trademark law at a San Francisco law firm, sees fewer trademark infringement cases thanks to improved laws."Trademark law involving domain laws is much clearer and much easier to understand," he said."It's pretty clear that registering a domain name that corresponds to somebody's trademark is actionable.
By Adam Goldman, Associated Press NEW YORK — Inside a midtown hotel, Larry Fischer is on his cellphone with a financial backer as his partner Ari Goldberger does quick research on a laptop computer. Some believe the industry's market value could reach billion by 2010 as people continue to purchase approximately 90,000 names a day and the number of domain registrars swells. It's a piece of real estate on the Web that can't be replaced.
Together, they became a formidable yet quirky team (imagine George Costanza and Jerry Seinfeld with the pioneering spirit of Lewis and Clark).
Two years later, they created a company called smartname.com, which they sold earlier this year.
Bob Parsons, CEO and founder of domain registration company Go Daddy.com, says this type of business is fairly straightforward."They make their money in two ways," Parsons said.
"One way is through the traffic they get and the other is the appreciation of the name."Parson didn't think there was anything wrong with the practice as long as those involved weren't using names trademarked by others."Domain names are becoming 21st century real estate," Parsons said.
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At the moment, Fischer, Goldberger and Eli are sitting on their names.